Jamie Tulloch “The Business Engineer” MD – E3 Business Accountants
Instagram, YouTube, Facebook, Twitter, LinkedIn, TikTok, Pinterest, Snapchat, WhatsApp, Messenger, WeChat, And so on.
Ask 1000 Kiwi business owners and the majority will probably say they wouldn’t know where to start.
I can remember when there were only two radio networks in New Zealand. One commercial and one not – and both owned by the government!
The TV came along. At first only one channel and no adverts. Also owned by the government. Jeepers!
Then came commercial TV with competition. “This will be the end of radio” they said.
Well today we now have hundreds of radio frequencies. TV has immense competition from streaming networks. And on top of all that, we now have many social media platforms so where do you market and advertise your product or service?
TV has its place but can be expensive. Radio – also can work but it’s not easy to measure and pin-point responses.
Social media – many of us deny we ever use it. The truth is thousands of quality business are selling their products and services on social media.
My advice to you is not to try and figure this all out for yourself. Marketing via social media can be extraordinarily successful for the most unlikely products and services.
Last year when we formed The Brainstorm Room one of our key objectives was to get on board a genuine expert in social media.
We were delighted when Andrew Geldard from Muse Digital Marketing joined us. Andrew is one of those low profile, back room people who has been the silent power behind many successful social media campaigns.
Energy. Enthusiasm. Enterprise