Energy. Enthusiasm. Enterprise
My business statement:
“It is a social responsibility that businesses make profits. Without profits, a business cannot survive. Cannot pay tax. Cannot support the community that it relies on for its own success.”
It may seem a little odd that I am not an accountant and have no formal accounting qualifications. What then you ask am I doing as the Managing Director of a dynamic accounting firm?
Well, I’ve generated income from my own personal endeavours since I was a teenager. Some say that is quite a long time!
This practical, real world experience enables me to talk Peer to Peer with our clients. I understand exactly where they are coming from, their day to day business issues, their dreams – and their fears.
Every self-employed person takes risks no matter how certain they are of their future success.
Running a business is a unique and challenging experience and calls upon every mental and physical asset one can muster.
Bluntly put, the majority of new businesses fail. And even if they don’t directly fail, they too often fall short of fully satisfying their owners’ ambition or simply close down and disappear.
It is my role to help maximise my client’s sustainable profits – and to relentlessly pursue growth in the value of a business. Without profit, businesses fail. When a business fails it takes others down with it leaving unpaid employees, unpaid debts and usually unpaid taxes.
When my clients are sustainably profitable and the value of their business grows year on year, I consider that a reflection of what my team bring to a business owner’s table.
Ashley is a Chartered Accountant with 20 years practical experience. His passion is to take successful business’s and develop them into the “exceptional”. At E3 Business Accountants, Ashley wants you to feel important and wanted.
His motto is simple: “I want you to recognise your future and understand your past.”
Mark is a Chartered Accountant and has been with E3 Business Accountants since November 2016.
Mark has been in the industry for well over a decade now and originally hails from Dunedin. Having worked in various practices over the years, he brings a wealth of experience not only in accounting but also in business development and indicative business valuations. Outside work he enjoys cricket, classic cars and is busy with his young family.
Dimple is an accountant, originally from Fiji Dimple migrated to New Zealand in 1990 and lived in Lower Hutt.
Dimple worked for a CA firm in Lower Hutt for 13 years and in 2010 moved to Christchurch and joined E3 Business Accountants.
Outside of work Dimple enjoys travelling, keeping fit and healthy and watching Bollywood movies.
Nicole joined E3 in May 2000. During the years she has been part of our accounting team, watching it grow substantially.
Her role moved slightly a few years ago to become Executive Assistant to Ashley. She endeavours to keep him in line, making sure matters are dealt with in a timely manner.
She maintains our Workflow & Tax Systems to ensure everything is up to date. If you need to know where something is at, Nicole will probably know, or will be able to point you in the right direction.
Out of work, Nicole enjoys developing her new garden and baking for the office.
William’s motto is “Data is Beautiful”, and gets his kicks from making abstract concepts tangible for anyone. William came to E3 in 2008 after five years training Inland Revenue staff all over New Zealand.
He uses his knowledge inside E3 for all sorts of things; newsletters, internal systems and procedures, financial forecasting and interactive dashboards.
Helping him achieve his job goals he holds a Diploma in Business Computing and a Certificate in Adult and Tertiary Education.
I came on board in January 2014 to help out with some of the administration team’s workload, and since then have been taken on full time.
You will find me at reception and often I am your first point of call when you phone or come into the office.
Kurt Straker has been with E3 Business accountants since February 2013, after completing a Bachelor of Commerce in Accounting at the University of Canterbury in 2012.
Kurt had previously worked as a qualified Furniture maker and Joinery for 8 years before retraining.
Kurt is married and has a real passion for sport, such as rugby, cricket touch and Horse racing.
After graduating from Canterbury University with a Bachelor of Commerce Degree Katherine moved to Sydney where she completed her Masters of Commerce Degree from Macquarie University. Katherine returned to New Zealand and began her accounting career in 2008.
Katherine provides advice and accounting services to a wide range of clients and is always available and happy to assist our clients wherever it possible.
Outside of work Katherine enjoys dancing Salsa and wishes to perform on stage one day. Katherine also loves travelling to learn different cultures and tasting their delicious foods.
Originally from Gisborne on the East Coast of the North Island, Karen shifted to Christchurch in 2016. Karen has worked in CA Accounting firms since I leaving school, gaining her CA Qualification over this time and a wide variety of experience in many sectors. Karen joined E3 in April 2017.
Outside of work, Karen enjoys watching sport, walking her dog, handcrafts (especially scrap-booking), and spending time with her family.
Melanie has been a Chartered Accountant since 1998 and specialises in monthly management reporting along with financial financial forecasts and cash flow monitoring and management.
When preparing financial forecasts for client I prefer “a hands-on” approach so that I can get a good understanding of my client’s business. The actual dollars are a small part of forecasting because there are so many other elements which need to be considered and accounted. This hands-on approach gives clients a better understanding of the financial impact that their decisions will make on their business.
My clients find there is a lot of value in monthly variance reporting, comparing the budget figures to the actual result then discussing the reason why there are variances.
If you’d like to see what a financial forecast could do for your and your business, contact me today; I’d love to help.